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Created Backend Procedures

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I created and streamlined processes in and between teams at SoundCloud. Left, you’ll see peeks of a revamped editorial calendar, a revision for SoundCloud’s #SC60 initiative, and a vertical ad research sheet for the ad operations team. Reorganizing internal systems helped teams gain more focus on creating quality content for SoundCloud’s 12 million+ social followers.

 

 

Provided SoundCloud Subscription Launch Support

U.S. Launch

SoundCloud’s subscription service, SoundCloud Go, launched in March 2016. I provided social media support by creating and implementing publishing strategies, recording Snapchat contests for the U.S. launch event, analyzing and reporting audience feedback, and communicating the company’s excitement through Snapchat stories. Subscription activity on our social platforms received 3 million+ impressions in the first week alone.

France Launch

U.K. and Ireland Launch

I provided publishing strategies for the France, U.K. and Ireland SoundCloud Go launches in May 2016. This also included targeted content, coordination between teams, and analyzing and reporting audience feedback. These international posts gained over 1 million impressions in the first week of launch.

London and Paris Event Support

SoundCloud Go International launches were followed by an event called SoundCloud x FADER. Work surrounding these two events included editing press releases, proposing and executing content strategies, and hosting social media contests for event tickets. These two events received 2 million+ impressions within 2 weeks. 

 

 

Held NYC Artist Visit Interviews and Snapchat Takeovers

I coordinated with the Content Team and created a Creator Visit Checklist to organize artist visits. These visits included the execution of an entire social media plan, covering photos, videos, and interviews.

 

 

Hosted Snapchat Sticker Giveaway Curation and Interaction

After launching the SoundCloud Snapchat account, I created a sticker giveaway to celebrate SoundCloud Go, hear feedback about our subscription service, and to show thanks to the first user’s of SoundCloud’s new offering. This contest garnered 500+ participants and helped SoundCloud garner 2k+ followers.

 

 

SoundCloud 60 Episode Production and Publishing

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The SoundCloud 60 campaign interviews artists within 60 seconds and provides a bite-sized snippet of fun artist facts. Here, I recorded interviews, edited episode clips, published content, and communicated with all parties involved.

 

 

SoundCloud Product Launch Support

During my time at SoundCloud there were a number of product feature launches. For these launches I wrote copy, contributed to announcement blog posts, created publishing strategies, and engaged with the SoundCloud audience.