Designed Backend Processes
At Maker's Row, I designed workflows for copywriting, scheduling/publishing, and imagery. I also proposed and implemented new social media management tools (i.e. IFTTT, ScheduGram, and Buffer) to better manage our 30k+ followers across social networks.
Refined the Maker’s Row Instagram Brand
At Maker’s Row, I created storage systems that housed visual assets for Instagram. These assets were chosen after testing various subjects and colors on the platform in an effort to optimize for engagement.
Produced General Store Emails
The General Store email campaign catered to a list of 4.5k+ subscribers. I created email topics, provided copy and design, and analyzed open/click through rates and community conversation.